Purity Protein was created for one reason: Dr. Sheridan saw the need for truly pure, non-toxic, complete and balanced supplemental protein. Hype is Nothing. Substance is EVERYTHING! Many protein powders are acid forming, difficult to digest/assimilate, create bloating, gas, and allergic reactions, are hard on the kidneys, contain pesticides, GMOs, and hexane solvent residues. Animal proteins (regardless of-purity) create negative immune reactions in all blood and body types (leukocytosis), and isolated proteins (animal or vegetable) are lacking critical accessory nutrients. Even most-natural ones still have INorganic ingredients (with pesticides), and/or contribute chemical xenoestrogens from the packaging (soft plastic/foil pouches). In contrast, Purity Protein is a 100% TruGanic, plant-based, non-toxic, raw, easy-to-digest, highly-bioavailable, hypoallergenic, and complete protein formula packaged in EcoFresh Nutrient Lock Packaging. TruGanic sprouted brown rice protein (80% protein, 20% nutrients) and TruGanic hemp protein(50% protein, 50% nutrients) provide incredibly easy-to-digest proteins with branched chain amino acids that still contain the critical accessory nutrients (whole food vitamins, minerals, and healing and protective phytonutrients). These are NOT isolated nutrients. Increased bioavailability with added enzymes. Blood sugar and endurance support* with nopal cactus (Opuntia streptacantha) and arctic root. Liver, kidney, and antioxidant function support* with our unique and exclusive milk thistle Natural Spectrum Intensetrate (NSI). Actual real taste (NOT-flavoring) with the healing legume vanilla (actual vanilla bean), and a balanced hint of green stevia whole herb (NOT the white, stevisode extract that tastes of saccharin and has no nutritional benefits). Only the best possible. Only purity.